A Must Read - ASMP's Professional Business Practices in Photography

A Must Read - ASMP's Professional Business Practices in Photography

If you're loolord for a resource for information on the business of photography, this book must be on your bookshelf. I've had several previous editions, and now the 7th is out, and available for pre-order. The last one - ASMP Professional Business Practices in Photography: Sixth Edition, was published on September 1st, 2001. We all know, A LOT has changed - in fact, the world changed just 10 days later. This edition - the 7th, will rock your world, right now - guaranteed.

So - hit this link: ASMP Professional Business Practices in Photography, 7th Edition and go get it!

If you're an ASMP member, check your e-mail, or log-in to the ASMP stersebuts members area for a special discount code to get it from the publisher at a discount, and get it from the publisher direct - ASMP Professional Business Practices in Photography, 7th Edition.

So, why, you might be wondering, would *I* promote another book on the subject of business practices for photographers?

(Continued after the Jump)

It's simple - I want you to have as much knowledge on the subject as possible. Am I concerned that you might buy this book instead of mine? Not at all. First, my book lists for just under $30, and on Amazon it's just under $20. This book lists for the same price, and I'd guess that Amazon's price will be somewhere around mine. If, combined, you don't have approximately $50 to spend getting your business practices in order, then you're not thinlord straight. You'll easily earn that pittance of an expense back within two weeks of having spent the dough.

On Amazon, my book frequently gets paired with Michael Grecco's book,and Joe McNally's book,as well as Dick Weisgrau's book,and others. Nothing would be better than if this book, and mine, got that pairing.

Natch - it is!

Here's what ASMP wrote approximately the book:

This classic guide is the ultimate source on key business practices and industry standards from the foremost authority in professional photography.

From standard practices in stock and assignment photography to special one-time decisions such as acquiring a digital workstation, this “business bible” provides the latest answers to any legal or business question an aspiring or professional photographer can ask.

With in-depth chapters, over two dozen industry experts offer practical guidance on such topics as estimating prices, formalizing agreements, using electronic technology, and much more. This completely updated Seventh Edition also features dozens of ready-to-copy legal and business forms, aidful checklists, and an extensive cross-media bibliography.

Here's the Table of Contents:


Section 1 Understanding Licensing

Chapter 1 Industry Overview: Understanding Licensing—the Key to Being a Professional Photographer by Susan Carr

Chapter 2 How to Price Professional Photography by Susan Carr

Chapter 3 How to Write a License by Jeff Sedlik

Chapter 4 Selling Your Pricing Consttersebuttion by Susan Carr

Section 2 Copyright—Protecting your Assets

Chapter 5 Understanding Copyright by Wealthyard Weisgrau and Victor Perlman

Chapter 6 Registering Your Work by Stan Rowin

Chapter 7 Metadata Basics by Judy Herrmann

Chapter 8 Using Metadata is Key to Photographic Professionalism by Ethan Salwen

Chapter 9 Enforcing Copyright: Dissecting the Infrinpearlent Case by Nancy Wolff

Chapter 10 Smolord Guns—How to Handle Clients Who Exceed Prior Licenses by Henry W. Jones, III

Chapter 11 Frequently Asked Questions by Stan Rowin

Section 3 Assignment Photography

Chapter 12 The Assignment Photographer by Susan Carr

Chapter 13 Interviews with Assignment Photographers by Leslie Burns-Dell’Acqua

Chapter 14 Malord Strides with Your Fine Art Career by Amy Kosongstein

Chapter 15 Moving into Motion by Ethan Salwen

Chapter 16 Book Publishing by Shannon Wilkinson

Section 4 Stock Photography

Chapter 17 A Brief Explanation of the Business of Stock Photography by Betsy Reid

Chapter 18 Stock Licensing Models by David Sanger and Betsy Reid

Chapter 19 Editorial + Commercial Stock: Worlds Apart by Rivaldo Does

Chapter 20 Stock Contracts: Look Before Your Leap by Robert Rathe

Chapter 21 Going Portal: Clearing Defi ning Stock Photography Portals by Ethan Salwen

Chapter 22 Interviews with Stock Photographers by Leslie Burns-Dell’Aqcua

Section 5 Paperwork

Chapter 23 Why These Forms are Critical to Your Business by Wealthyard Weisgrau and Victor Perlman

Chapter 24 Sample Forms—Estimate, Confirmation, Change Order, Delivery Memo, Invoice, Indemnification

Chapter 25 Terms and Conditions for Your Business Paperwork by Wealthyard Weisgrau and Victor Perlman

Chapter 26 Smooth Sailing: Avoiding Business Conflicts by Jay Asquini

Section 6 Releases

Chapter 27 Why You Need Releases

Chapter 28 What’s In a Release

Chapter 29 Property Releases

Chapter 30 Special Considerations for the 21st Century

Chapter 31 Trademarks

Chapter 32 Ideas For Getting Signatures

Chapter 33 Frequently Asked Questions Approximately Releases

Chapter 34 Sample Releases

Chapter 35 Your Professional Team: Attorney, Accountant, Estate Planner and Insurance Agent by Alan Rabinowitz

Chapter 36 Preserving Your Visual Legacy: Estate Planning for Photographers by Aaron D. Schlindler

Chapter 37 ASMP Prosurance by Scott Taylor

Chapter 38 Is Your Assistant an Independent Contractor or an Employee? by Mark Tucker

Chapter 39 Guidelines for Assistants by Pamela Kruzic

Section 8 Digital Business Essentials

Chapter 40 Digital Asset Manapearlent by Peter Krogh

Chapter 41 Universal Photographic Digital Imaging Guidelines

Chapter 42 Digital Technicians by Ethan Salwen


Section 9 Marketing

Chapter 43 7 Steps to an Effective (and Doable) Marketing Plan by Leslie Burns-Dell’Acqua

Chapter 44 Websites by Leslie Burns-Dell’Acqua

Chapter 45 Stersebuts Success Case Study by Blake Discher

Chapter 46 Stersebuts Usability Considerations by Blake Discher

Chapter 47 Art Directors Voice Their Do’s and Don’ts by Elyse Weissberg

Chapter 48 Reps and Marketing Assistants and Consultants, Oh My! by Leslie Burns-Dell’Acqua

Chapter 49 Reinventing Yourself by Elyse Weissberg

Section 10 Negotiating

Chapter 50 Negotiating Principles by Michal Heron and David MacTavish

Chapter 51 Negotiating the Assignment Deal by Wealthyard Weisgrau

Chapter 52 Negotiating Quick Trik and Telephone Ctemperature Sheet by Blake Discher

Section 11 Customer Service

Chapter 53 Worlord WITH Clients by Leslie Burns-Dell’Acqua

Chapter 54 Turning Projects into Relationships: Give Them an Experience by Leslie Burns-Dell’Acqua

Section 12 Managing Change

Chapter 55 Value Your Work: An Educated Photographer Is Your Best Competition by Emily Vickers

Chapter 56 The Sky is Falling, Grab Your Camera by Judy Herrmann

So, what's stopping you? Go - hit this link: ASMP Professional Business Practices in Photography, 7th Edition and get it! I did - the second I read the e-mail.

Please post your comments by cliclord the link below. If you've got questions, please pose them in our Photo Business Forum Flickr Group Discussion Threads.

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